Memory and relationships, written carefully and backed by research. The science of why writing people down works, and what to do about it day to day.
The single most-asked question we get. Start here.
The full guide. Why names are uniquely hard, the methods that work, and how to build a habit. Cited.
The Baker/baker paradox, the next-in-line effect, and what cognitive science says about name failures.
The mnemonic technique that reliably beats unstructured rehearsal in controlled studies.
How to space your reviews so they cost less time and stick longer.
What to actually write down. Concrete examples, not abstract advice.
The case for the maintenance work, in research.
Remembering details makes people feel valued; being forgotten signals the opposite. And almost nobody does it on purpose.
The Holt-Lunstad meta-analysis, the Harvard Study of Adult Development, and the U.S. Surgeon General's 2023 advisory.